Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. However, K-Pop history has seen some exceptions, for example, TWICE. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. If you are an admin, please authenticate by logging in again. BTS and Exo overperform on Twitter more significantly than any other artists, according to data from [+] Next Big Sound. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. From new album releases to concert coverage and beyond, we've got you covered. As a Premium user you get access to the detailed source references and background information about this statistic. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. Because most of kpop fans are tweens and teens. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. So how do they do it? In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. In part, this is due to South Koreas position as an economy driven by exports. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Yet K-Pop has made great strides in bridging the cultural divide. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. This is a BETA experience. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. It isn't just BTS fans who are this passionate. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Can ifans use melon? There are also historical and economic ties with the region. K-Pop itself has been crafted with the goal of accessibility in mind. Various kinds of merch can be found in the form of light sticks to an album. Following them, there are 35% of the respondents believe K-pop is time-consuming. You'll see that there is a near-linear relationship between followers and mentions. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. They run fan sites, create self-designed band merchandise and produce. K-Pop itself has been crafted with the goal of accessibility in mind. You need at least a Starter Account to use this feature. rollingstoneindia.com/art-korean-music-videos/. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . Halaman Selanjutnya. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. We also offer combined rates with MusicThinkTank. In addition, regardless of the fans demographic such as religion . As soon as this statistic is updated, you will immediately be notified via e-mail. Tentu, hal ini belum bisa dikonfirmasi. Learn more about how Statista can support your business. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. It is credited with producing the first K-pop idol group, H.O.T., in 1996, which established the "SM performance" style that the brand still employs today: a combination of impressive visuals,. You must be a member in order to leave a comment. Most fans really are early teens or in the 20s range. Access to this and all other statistics on 80,000 topics from, Show sources information Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . This is all to say that K-pop fans like the BTS Army are aware of anotable shift in charts in the streaming age:The more data savvy and proactive your fans are, the more power they have to impact charts. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Considering the fact that young women make up a significant demographic in K-pop . The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. (February 25, 2020). Then you can access your favorite statistics via the star in the header. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. [Online]. Check your email for magic link to sign-in. K-Pops youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? First was the young, diverse, and digitally native Generation Z coming of age. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Interestingly, are .. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. For a better experience, please enable JavaScript in your browser before proceeding. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Lalu, benarkah fans Kpop terbesar ada di Indonesia? The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Of course, there were a. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. February 14, 2022. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. Learn more about how Statista can support your business. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. (Fans voted by tweeting the hashtag #BTSBBMAs. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent) Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. 4. aespa The ideal entry-level account for individual users. In the K-Pop industry, merch is as important as the music itself. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. This is consistent across both Instagram Followers and YouTube Views. The Western Hemisphere: K-Pop Consumption and Engagement. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. A paid subscription is required for full access. This game allows players to create or direct their own stories through the members of the BTS. Top Asian Cities for K-Pop Top North and South American Cities for K-Pop. You may opt-out by. February 25, 2020. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. ), BTS poses in the press room at the American Music Awards at the Microsoft Theater on Sunday, Nov. [+] 19, 2017, in Los Angeles. The most frequent media that Kpop fans access is Youtube (89.66%), while the second most is the social media such as Facebook, Twitter, and all (74.15%). On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Please create an employee account to be able to mark statistics as favorites. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. "Popularity of South Korean pop music (K-pop) in the United States in 2019." Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. For years, Beliebers stood above all other fan armies on social media. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). to incorporate the statistic into your presentation at any time. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." This is unsurprising given its large multi-cultural population. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. What do you want to do? Other East Asian countries have a somewhat misleading representation within this data. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. We at Brandwatch love data, K-pop, and we definitely love BTS. Discover the latest in K-pop music, news, and culture at KPOPSource.com. Create an account on our community. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Other East Asian countries have a somewhat misleading representation within this data. 7) when looking at Instagram Followers. In the past week, they sawover 24million, more than 14,000 times what's expected. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. just 24% belonged to that demographic when tickets to the Map of . Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. You can also find the Tableau Public visualization dashboard Ive created to support this article. Youve successfully signed in. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz Business opportunities soon followed. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. ", How Koreans are reacting to the news of Russia invading Ukraine, wow brave girls really has a lot of male fans. Twitter also named the top 10 K-pop artists on the rise globally, with Enhypen taking the top spot, followed by Tomorrow X Together, Treasure, aespa, ITZY, IVE, CRAVITY, WEi, ONEUS, and CIX. [Price List], 5 Steps For Sending The Perfect Demo Submission. It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. can someone list what groups on the list? Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. The industrys significant growth also leads to the significant growth of a number of fans all around the world. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? (Photo by Jordan Strauss/Invision/AP). All Rights Reserved. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. "Social media plays a vital role in our everyday lives, which is why we use it as a tool to promote BTS, encourage and remind our followers to continue supporting them to the fullest, and inform them on how to do it.".

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