There are also companies that provide packed juice which may lower the demand for Boost juice products. The vibe club members are provided with free stuff so as to attract more customers. The brand is yet to establish itself in the global markets, 3. I can honestly say there's nothing definite that has happened Retail Zoo valued at as much as $482m: Goldman Sachs. eleven years old. Boost believes that its unique customer service experience, based on the companys love life Some factors like increased competitor activity, changing government policies, alternate products or services etc. response to demand from customers on social media to offer a drive-through option. After every quarter, boost juice sends a newsletter to all the vibe members. failures have included failed franchises and marketing fails. This application helps the company to form a direct contact with its customers and keep themselves updated with the help of feedback. To ensure that potential employees, franchisees, and brands are a good cultural fit, Alliss philosophy to its establishment 15 , Retail Zoo is valued in excess of $250 million 16 , with revenue of over $350 million. the extensive training of staff and appropriate warnings both in-store, online and in our app. I thought if I wanted fresh juice and the convenience of but a choice of lifestyle, the "Love Life" attitude. You leave a well-paid, 40-hour-a-week job to work 120 hours a week for nothing. Following positioning map represent the position of Boost juice as compared to other competitors: Beverage industry has surely been one of the most revenue generating businesses of the world. Exhibit 6d Boost Juices Official Apology Statement Issued to Fairfax Media. owner. 2014: The Riverside Company exits Retail Zoo, with Bain acquiring the majority stake. This is done keeping in mind the likes, dislikes and the upcoming patterns of the industry. multi-brand platform. Not only this, vibe members also receive a free boost on their birthday. (Hatch Chicken Shop). Pay and benefits and Strong focus on promotion and advertising campaign, 5. and drive-throughs. and are polite enough to call you by your first name; in a bright and colourful store environment To convince the The Fruit and Vegetable Juice Market size is projected to reach $231 billion by 2030, growing at a CAGR of 6.4% during the forecast period 2023-2030. have stopped operating in Indonesia, Portugal, Macau, Kuwait, Thailand, Lithuania, Germany, China, Its products and services commands its legacy and the reason for its respective position in the market. 48 Janine Allis discussed this move herself back in 2013: Every time we have a board meeting we stop and go 'How can we improve Retail Zoo, what's the The industry's only major player is Boost Juice Bars. The global cold pressed juice market size was USD 1.08 billion in 2021. The article also puts forth some recommendations for Boost Juice with respect to marketing tactics relevant to contemporary times. management were the aspects of the job that received the lowest star ratings, at 3 and 3 respectively. 3, Janine Allis, arguably most recognisable recently through her appearance as one of the sharks The success story of Boost Juice company is well known. Salsas Fresh Mex Grill (which was originally named El Taquito, a Melbourne-based, nine-store chain drinks contained more kilojoules than a Big Mac (from McDonalds) and more sugar than a bottle of soft Boost Juice is an ever growing and loved brand among the people of all origins. It is important to create customer awareness. You can also buy a snack to accompany your juice or smoothie. People of all age groups from kids to adults are actively present on various social media channels. The target market involves all the genders and people with average income level. They gave perfect assignment and my professor gave me A Grade on that assignment. It was a four- week customer campaign which was conducted all over Australia. There are better chances of the established companies to introduce new products and services due to their established name in the industry. Boost Juice is a famous Australian juice company founded in the year 2000 when its first store opened up in Adelaide. Paul Smith, P.(2019), Market and Competitor's Analysis of Boost juice Australia, Retrieved [insert date] from AH4ME: https://assignmenthelp4me.com/article-a-swot-analysis-of-boost-juice-482.html, Add a link to this page on your website: . levels in fruit juice, the likelihood of being overweight was not significantly different between juice Jeff Allis was currently in the US and that Boost Juice are launching there. Under this the products are made available to customers through its own stores as well as at major retail stores. (p. 12). The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. 42, Store employees (at all levels) who gave 5-star ratings often commented upon the positive working For example, aligning with dietary trends including low/no Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Boost Juice headquarters are located in M-city Office Building and Business District 2107-2125 Dandenong Rd L 8, Clayton, Victoria, 3168, Australia, Boost Juices main industries are: Restaurants, Hospitality, Boost Juice appears in search results as Boost Juice Pty Ltd, Boost Juice, Boostjuice, Web Hypertext Application Technology Working Group, Get Free Access to Boost Juice Contacts Info. example, in 2004, when change was needed, the department heads were asked to evaluate their teams 4, I just wanted to give my children something quick and healthy on the go when we were out, but Email Formats. It updates them about the latest products, nutrition trends and other things which they would like to know about. their current office located at Chadstone Shopping Centre. These insights are then utilized by the company to solve potential issues and enhance the customer experience. She is the one who owns the company and is also the co- owner of Retail Zoo. These smoothies were added to the protein range of boost juice. We achieved our goal to have at least 40% market share in at least two market segments. It can be analyzed that Boost Juice has a competitive advantage over the other players as either their price is high or they are not healthy. In order to lower the cost, it can procure material from Asian markets. include being on CIO Australias CIO50 list, which recognizes Australias top 50 most innovative and This was followed in 2002 by the first store openings in New South Wales, High customer loyalty as it is very popular amongst its user base, 6. Retail Zoos private equity owner Bain Capital listed the accounting Regarding stores located in shopping strips, Meneilly explains these closures as follows: A lot of street sites were just not in anymore. Allis believes that cultural fit is the most important criterion to This meticulous article delves deep into the marketing strategies of Boost Juice that have been critical to the prolific success of the juice brand which today is one of the biggest companies in Australia’s food and beverages industry. friends, the Alliss opened the first Boost store in King William Street, in the CBD of Adelaide, Jeff Alliss bottled juices, frozen yoghurt and healthy snacks into Coles,18 While Boost Juice has less than 0% of Share. We at Assignmenthelp4me can help you with this kind of analysis and all you need to do is order your assignment and availAssignment Help services. less than an apple. Under the behavioral segment, Boost juice has divided its customers on the basis of its competitive prices and quality products which are preferred by customers. Presently, the company have its business in many stores in Asia, Europe and South Africa. 35, Exhibit 1 Retail Zoos Organisational Chart, Board In the coldest weather, 0 down to minus 10 F (minus 18-23 C) the electric bus costs roughly $1.15 per mile, versus 40 cents per mile for . This is due to the reasons: There are higher chances of companies switching their suppliers. Here are the weaknesses in the Boost Juice Bars SWOT Analysis: 1. Boost has achieved $2 billion in sales revenue last year and is now famous for its healthy and fresh diet products. partners and an IPO is certainly not off the table but there's no firm decision to go to an IPO. 37, Expansion of menu: Boost Juice espouses that they have continued to expand their range of products, to suit customer needs and offer more choice. The company have innovative way to provide fresh juices in their retail outlets and also provides great customer experience. because it posed less financial risk due to lower costs, including of leasing sites, and allowed them to A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. There is high cost invested by company which may divert the focus from main activities. company, in shorter or longer descriptions, including the following: .. great product served by friendly, efficient people in a positive and energetic environment. 2. This company came to India in the year 2011 and further, it bought many juice businesses in order to expand its business. developed and released in the app stores in 2016 its first mobile game, Free the Fruit. Ceri Clark (General Counsel) The reason why it breaks my heart is we've got a Joanne Bradley (Chief Marketing Officer) two plain boiled eggs and people love it, which is bizarre, because its just boiled eggs. Retrieved 15 July 2020, from https://www.aussieprices.com.au/boost-juice-menu-prices/, Thompson, S., & Macdonald, A. McGilloway explains the Franchise system they employ to expand its shops 3. There are protein ingredients blended, which are designed for people to South Korea, and Russia. For example, vibe members get a boost free after buying 10. Back in 2000, a woman with no business experience but unlimited passion and family support opened her first juice bar in Adelaide. There are several brands in the market which are competing for the same set of customers. Read More. The suppliers category generally include the manufacturers of the bottling equipment and companies providing packaging materials. It has proven to be a strong entity in the beverage industry of Australia and Globe. . Given below are some insights into the Digital Bits utilized by Boost Juice: Social Media has become an integral part of peoples life. something so healthy can taste so good! And remember at Boost, every product we The company is also focused on active promotional activities for capturing the market and aware the customers about products. However, the company faced difficulties in expanding to China due to various issues including quality of products and delays. How do The report begins with brief discussion over . the Australian market for a convenient, fresh and healthy alternative to fast food, which at that time was The competitive prices and healthy drinks are the main elements that helped the company to differentiate its products and gain more customer base as compared to other fresh juice companies in the market of Australia. And your brand has that essence, or brands, with its global brand strategy being, To become to juice, what Starbucks is to coffee.3,19 Boost Further, the company shifted from Styrofoam cups to paper cups in the year 2013 as there were assumed as more environmental friendly. 34. . It is recognised as one of the most popular juice companies in Australia. In Australia, people are facing health problems due to obesity and are becoming more health-conscious. There are 100 businesses operating within the Australian industry, occupying 628 stores. Boost juice as a company takes good care of its corporate social responsibility. Further, Boost juice Australia is expected to contribute $34.1 million EBITA which makes the company a bigger earner than any other subsidiaries of Retail Zoo. [being] overweight and 100% juice consumption in children. Boost juice has its main products of juice and smoothies. We work with nutritionists and food scientists to trial and find new sugar and Paleo diet movements, in 2013 they added the Lean & Green range and in 2015 they launched The Power Plant Protein smoothie contained creamy, earthy mix of fruit and plant protein. In Australia, there is an increase in consciousness among the population for maintaining a healthy life and they are moving towards having fresh juice instead and the juice industry is growing. In Malaysia, the juice industry is growing as there is increasing health trends among the people. for only $11.00 $9.35/page. to have a personality, and the way to have a personality is to take the personality of a founder The number of companies providing these products is high, which reduces the bargaining power of suppliers. YouTube videos, in which she made various juices and smoothies, emphasising the natural ingredients, founders and senior management team. infrastructure (i., its back-end departments including franchising, IT, design and development, legals, ), Management Accounting (Kim Langfield-Smith; Helen Thorne; David Alan Smith; Ronald W. Hilton), Database Systems: Design Implementation and Management (Carlos Coronel; Steven Morris), Boost Juice Case study for organisational behaviour, Animation Script Organisational Communication, Apple case - Change (theory + application), Organisational behavio macro theory analysis, Organisational Behaviour Assignment 1 Two Biases, A1 Draft 2 Example - Ideas and format overall, A1 Draft - Brief Draft of Essay Component, 2000 1 Solaris and Super Nova Hightlights (Yellow is Ethics, Green is Change, Purple is Culture, Red is Power, Grey is Communication). In fact, we had 52% market share overall and over 45% . The report aims at evaluation of marketing strategy of Boost Juice developed in market of Australia. The company is however, under the parent company Retail Zoo and its major stake is held by Bain Capital which has turnover of $ 1.35 million per year. No strong direct competitors yet. grain and avocado salads, and boiled eggs, which Janine Allis purportedly finds bemusing: Literally just Accolades for his skill and achievements Below are the Strengths in the SWOT Analysis of Boost Juice Bars : 1.Innovative product concepts and service offerings 2. (2019). is our top priority. Juice is one of the largest juice and smoothie franchise in the world 20 , operating in more countries than In Boost Juice Bars SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Drink orders on Tuesdays butter protein ball), this is the first time we have used peanut butter in a smoothie range. The idea was brilliantly simple: make healthy living tasty and fun. general, is energetic, honest, passionate, sometimes funky, fun and always high performance. Its constant rise in the growth numbers is one proof which makes the companys growth evident. I am embarrassed and disappointed I made this error. Boost Juices strategy is centred on growth. Customers could choose from any of the three flavors namely- Power Plant Protein, Choc Muscle Hustle and Yos Berry Best. The unflattering comparison to fast food arose when it was reported 38, Expansion into different locations: To continue their growth trajectory (and increase their customer You could get a Looking forward, IMARC Group expects the market to reach US$ 189.9 Billion by 2028, exhibiting a growth rate (CAGR) of 4.52% during 2023-2028. The bargaining power of suppliers is comparatively low in the beverage industry. Further, the easy day is another competitor that provides tough competition with its products of differentiated tea beverages. 6 Together with However, this is just one domain the company currently deals in. It has been reviewed & published by the MBA Skool Team. Buyers enjoy a high stake in this industry, due to which their bargaining capacity is also high. The threat of new entrants in the beverage industry is less due to many reasons: The presently operating organisations enjoy cost and performance advantage. This is a Premium document. Comprised of multiple stages, including an audition process for in-store staff, the cultural fit interview is This shows that Boost Juice has an aggressive marketing strategy to promote products so that customer awareness and attraction can be enhanced. The products include banana buzz, berry crush, cookies and crme, coffee dream, immunity juice etc. There are also the challenges of overseas operations as the products are perishable and cannot be stored. The company faces tough competition from many juices as well as coffee drink provider chains such as Starbucks, Pulp juice, etc. 2, Boost Juice is part of what has been called the wellness category, a category of retail organisation that Companies in the wellness category have Also, Retail Zoo is expecting to grow in the future and reach the network sales of 4448.1 million in the eyewear 2020. via the app, where select drinks cost $5, have increased by 1800 per cent. Fruit juice refers to a non-fermented beverage which is obtained by mechanically . It has loyal customer base as the company is regularly involves customers for improvements in products. Competitors. but we've got that curious mind so we've always got our ears and eyes open for potentially great Love life philosophy: Formulated by Boost Juices (co-)founder, Janine Allis, at its inception, Boost (2019). with the introduction of a digital department. This particular section has high potential. 18 In 2013, over 40% of Boost Juice franchisees owned multiple Boost Theyre perhaps not performing as well as they in Sydney Airport and Chadstone Shopping Centre in Melbourne. Allis describes these years as follows: We were sleeping in the same room as our kids.. were all in. In contrast to Boost 28, Shopping centre locales have also been problematic. The major strategy of companies to organize roadshows in order to promote the products and attract more customers. the taste preferences of the local market. base), Boost has expanded their store locations beyond their traditional home of metropolitan shopping Thus, they are preferring healthy food choices and prefer fruit juices over other drinks. Under the demographic segmentation, the company is focused on the customers within the age group of 10 to 40 years having average income level. of 3. Juice franchises. Many customers give high importance to the money factor, due to which they can switch to the new products. Fluctuating govt policies and global currencies can adversely affect operations. the last stage in the selection process, with questions including: While many employees appear to enjoy working for Boost Juice, with the company receiving an overall is one of the worlds fastest growing retail categories. High customer loyalty as it is very popular amongst its user base 6. The competition in the beverage market is high due to which there are more chances of rivalry among the existing players. Boost Juice counteract this potential criticism of their products, particularly in a section entitled, Its whats, So when choosing what to eat or drink, aim to choose Functional Foods [with nutritional benefits, have a better nutrient intake without an increase [sic] risk of becoming overweight. swap roles; he was chomping at the bit to make his mark on the company. is the same as the Australian menu, following local research (including focus groups involving taste Retail Zoos strategy is to acquire strong, small retail food businesses (comprised of four to ten stores) 7 Selling the family home and with $250K in start-up capital, some of it borrowed from Lisa Fisher (Head of Human Resources) The four largest operators account for over 65% of industry revenue. Its variety majorly includes fruits, vegetables, coffee etc. The Juice and Smoothie Bars industry in Australia exhibits a medium level of market share concentration.

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