Since 1998, Ken has managed the vision and top-level business side of Essentia Water. So much so that I retired from being semi-retired and started learning everything I could about ionization. The company has grown to the point where it needs more structure than Uptain, who identifies as an entrepreneur, could provide. Ken has blazed an amazing trail over the years, building Essentia into a brand that consumers love and identify with in their everyday lives that can be seen through its quarter-over-quarter, year-over-year momentum. Founders Founder and CEO Ken Uptain Essentia We all start somewhere. All Rights Reserved. Along with his background in sales, he said Millers experience building Tampico into an international brand will help with Essentias own global ambitions. In the first quarter of this year, the brand generated $74 million in measured retail sales, compared to $53 million in Q1 2019, with sales up close to 70% in March alone. I dont think I would live anywhere but the Seattle market, he said. The number of investors backing food and beverage start-ups has tripled in four years, according to CB Insights. This episode is presented by. He remains the companys largest shareholder. 2:10: Interview: Ken Uptain, Founder/CEO, Esssentia BevNET Managing Editor Ray Latif sat down with Uptain who discussed his journey from real estate developer to bottled water entrepreneur. It is part of the hot "functional water" category, with competitors like Core Hydration and Lifewtr. Companies similar to Essentia are often valued at four to six times revenue, said people familiar with the business. Birth, Age, Ethnicity, Nationality. Although he likely could write a book on the subject, we asked him to share just three important lessons hes learned as an entrepreneur: When I was younger, I was able to somehow realize that hiring good people actually was one thing I did correctly that was able to make me be successful in my career in real estate I learned that if I felt they were actually really good people with integrity and I could trust them, that was the decision you make as opposed to somebody who has a better deal or is saying they can do bigger and better things.. I played a lot of golf, I played in the stock exchange, I remodeled my house.. A more adventurous consumer led to a boost in popularity of alkaline water, artisan-well water, mineral water and sparkling water. At one point I was a construction worker who drank water right out of a garden hose. At the close of 2013, the company employed just eight people. 2Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two hours following moderate aerobic exercise. He launched the Bothell-based Essentia Water the following June, in 1998. In addition to growth, Uptain repeatedly returned to the subject of company culture in discussing Millers appointment. Sometimes Kenneth goes by various nicknames including Kenneth Ptain, Kenneth Lynn Uptain, Ken Lynn Uptain, Ken Uptain and Kenneth Lynn Uptain. Brand ambassadors, who attend marathons and health events, introduce potential customers to the product. A personal experience of beneficence from consuming ionized . Speaking with BevNET, Miller said he was humbled, honored and privileged to be joining Essentia. At the time, Holsworth, used a machine in his office to make his own alkaline water for his family practice patients. Subscribe to our newsletter for access to Stop for Nothing: An Artist Discovery Series presented by Essentia and Interscope Records. I met with experts locally and globally, including Dr. Hanaoka in Japan who discussed with me his research and thoughts on the rehydration potential of ionized water. All the wining and dining I did, and traveling, he said. A marker used in evaluating a persons hydration or dehydration level, blood viscosity changes depending on how hydrated a person is. Its proprietary ionization process removes acidic ions, making its drinks. Since 1998, Ken has managed the vision and top-level business side of Essentia Water. Im not quick to make a decision until I really digest and think it through.. The Remedy For Modern Brands? Continuity is really critical for the team. So much so that I retired from being semi-retired and started learning everything I could about ionization. We are really coming out of this in good shape, compared to a lot of people in the country.. This section can be locked, requiring permission to This is a Company that truly celebrates, uplifts, and gives a voice to the underdog!, 18911 North Creek Parkway, Ste. I started drinking it, and I felt like this was such a quality product, and it made me feel so much better, Uptain said. The brand has roughly $100 million in annual sales and could attract interest from large consumer companies like Pepsi or Nestle. This personal contact and word of mouth has become instrumental in growing the brand. Most We Can Answer. A Couple, Not So Much. Lived In Fort Worth TX, North Richland Hills TX. "My health wasn't good." 1. This includes developing and implementing strategic objectives; leading and motivating the company's executive, finance and sales teams; overseeing growth initiatives; and providing direction for Essentia's overall brand essence. Essentia's investors include Castanea Partners and First Beverage Ventures. Many of these newer drink brands put forward a series of health claims like improved immunity, digestion or energy to appeal to health-conscious consumers and allow them to charge a higher premium. I know we watch all the numbers and weve done really well, he said, acknowledging that a slowdown in May and June after a period of stocking up. Not surprisingly, Uptain was exhausted. Ken Todd, born Kenneth Todd, is a retired English footballer who scored 11 goals in 52 games . Overnight on Wall Street is daytime in Asia. The company is working with Credit Suisse for the sale, the people said. Todays bottled water brands need to satisfy taste buds to attain loyal customers. Scott joined with a bold vision of expansion for Essentia: To become the #1 premium bottled water globally. Timing and more generally, making good decisions is one of many lessons Uptain said hes learned over the span of his career. Though it took patience, Uptain said he never lost faith. Its proprietary ionization process removes acidic ions, making its drinks higher alkaline, which the company claims makes it better at rehydration. Also known as Kenny M Uptain . Overachieving H2O improves lives in more way than one. Back then, everything was mountain, glacier, and spring-sourced waters, Uptain said. He decided to let the company incubate until the market was ready. I think this will be a billion dollar brand and I think we need somebody to come in to help it get there, he said. In a clinical study conducted in 2016, Essentia was shown to be better at rehydrating2. Today, Essentias Company Mission is: To improve lives through Essentia Hydration and inspire people everywhere to do the things that matter most to them. to see complete work history. Essentia hires Credit Suisse to lead a sale of the company. But years later, after leaving construction, working in real estate and becoming semi-retired, I discovered that not all water is created equal. 2023 CNBC LLC. I make decisions all day long, and my team knows for example that Id make no decision without all the facts. At the time, it was only for investment purposes, but I quickly realized that drinking it made me feel better. We really just connected as two guys caring about people and putting people first, he said. Today, there are 52 employees located throughout the country, with plans to hire an additional 15 more this year. The companys time had arrived and in early 2020, Ken appointed beverage industry veteran, Scott Miller as the companys Chief Executive Officer to lead Essentia through its next major growth stage and brand evolution. to see possible family members, friends, co-workers, and associates found from multiple government records, social and public sources. In an interview included in this episode, he says that he continues to run the company the same way he has for years, leading via delegation, trust and instinct. In the Beverages industry, Ken Uptain has 5,793 colleagues in 450 companies located in 70 countries. By 2017, Essentia water, fueled by a passionate following of loyal consumers, became the top selling premium bottled water brand and #1 ionized alkaline water brand in the natural foods retail channel! But All The Ingredients Matter. to see possible education history including where and when they attending high school and college, and a complete list of his high school class list. The founder of Black Forest Mushrooms plans to grow gourmet mushrooms locally, reducing their carbon footprint. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. How can you not be energized when your company makes the worlds best ionized alkaline water? people learn more about others, just like Yelp does for Because MyLife only collects this data and does not create it, we cannot fully guarantee its accuracy. Meet the founders behind the hottest new brands. Learn more about Believe+ which focuses on meaningful contributions to our communities. Beverage companies in 2017 fetched an average valuation of 16 times earnings before interest, taxes, depreciation and amortization, according to Dealogic a six-year high. But years later, after leaving construction, working in real estate and becoming semi-retired, I discovered that not all water is created equal. View the profiles of people named Kenneth Uptain. See When I launched the brand in June of 1998, within a year I realized that the product was ahead of its time, and that the consumer wasnt ready for a product like ours, Uptain said. This site is protected by reCAPTCHA Enterprise and the Google, Believe+ Corporate Social Responsibility Platform. I just love this area.. As the company looks to the future, Uptain said, he sees Essentia expanding outside of the United States when the time is right. businesses, and does affect the Reputation Score. He will keep the family culture of Essentia that we have today, he said. After 22 years running the company, Uptain said he found himself slowing down, but also reevaluating how he can best support Essentias growth. After working for a decade at the station, he is leaving the station on March 2, 2023. Check Full Reputation Profile Martn Caballero May. Change, Not Compromise, Is The Way. This third-party data is then indexed through methods similar to those used by Google or Bing to create a listing. Back then, 99 percent of waters were sourced from mountain, glaciers, spring, and you essentially make it and label it glacier, mountain, spring water, Uptain said. Our mission is to improve lives through Essentia Hydration and inspire people everywhere to do the things that matter most to them. Track your investments 24 hours a day, around the clock from around the world. May 07, 2020 11:31 AM Eastern Daylight Time. "All the wining and dining I did, and traveling," he said. Alkaline water has been popular in Japan for decades, but hadnt infiltrated the American bottled water market yet. Scott Miller brings over 30 years of experience in the beverage industry to Essentia, currently serving as the CEO of Tampico Beverages, Inc., a global brand with products sold in 50 countries across the globe. Essentia is the latest upstart beverage brand to put itself up for sale, hoping to take advantage of the big prices large corporations have been willing to shell out for growth they can't create on their own. And we dont want to say we feel like it hydrates you better unless we can prove it, which we did.. Still, the upstart beverage space has become increasingly competitive. However, within about one year, he realized the U.S. market wasnt ready for his product. So much for retirement. Alkaline water was gaining popularity in Japan and a handful of other countries around the globe, but it had not yet been introduced to the United States. 2. I make a point not to change, said Uptain. The brand is now distributed in nearly 90,000 retailers across the United States. 2 Family, Parents, Siblings, Education. We want to hear from you. view. MyLife is NOT a Consumer Reporting Agency - You may NOT use this information to make decisions about consumer credit, employment, tenancy or any other purpose that would require FCRA compliance. Every county in the country is covered by someone selling Essentia, Uptain said. 13 records for Ken Uptain. Uptain, now 63, had just retired from a career selling real estate in Seattle. I realized I was pushing this thing uphill, and decided to scale back and take orders., In the meantime, he made the most out of his retirement. A Division of NBCUniversal. The entire team is so passionate, talented, and full of positive energy that you are motivated to bring your best!, Chris Daniels Digital Marketing Manager, For me, Essentia continues to be a tremendous environment for professional development, and an unexpected space for personal growth. At Essentia, we believe a better you starts with a better water. He saw an opportunity and quickly developed the brand Essentia. Unlike their sports drink predecessors, most are low in, or free of, sugar. Uptain explained why he incubated Essentia for years before pressing the gas on retail and distribution in 2012, and why the development of direct store distribution network has been critical to its success. Check Full Reputation Profile What Could Elon Musk Possibly Be Thinking? I look forward to stepping into the role of CEO and continuing this incredible work, as we strive to make Essentia a global brand!. Uptain wasnt expecting that degree of local popularity. Newton, MA 02462, (617) 630-2400 Find Kenneth Uptain's phone number, address, and email on Spokeo, the leading people search directory for contact information and public records. Seattle has become the third largest market for Essentia, which has headquarters at 22833 Bothell Everett Highway, Suite. Alkaline water has. Friends, Neighbors, or Classmates. The decision closes a long chapter for the Seattle-based ionized alkaline water brand, with Uptain, the companys owner, having risen as an early pioneer in the space to a category leader, generating $286 million in measured retail sales last year. 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